"In with the Dew"
Art direction: Warm soft, bending light capturing a precise moment in time.
Concept: Start the new year with skin that feels truly renewed from the inside out. After the chaos of the holiday season, the Dewy Recovery Mask offers a moment of reset, delivering deep, restorative hydration powered by NAD+, an ingredient known to support cellular energy and long-term skin longevity. This clean, conscious formula reflects our commitment to skincare that’s both effective and kind—free from toxins, and crafted with your well-being in mind.
"Let your skin sleep in"
Art Direction: Shimmering highlight on skin with hazey, metallic, and moody touches.
Concept: You don’t need a 20-step routine or a red light mask and sauna setup to wake up renewed. The Dewy Recovery Mask is your simplified nighttime essential: a clean, clinically backed formula powered by NAD+ to support deep hydration and long-term cellular recovery while you sleep. This campaign invites you to embrace cozy minimalism and a post holiday-party reset, reminding you that doing less can actually do more — especially for your skin. You work hard enough during your day, let this work for you overnight.
Recover with Dewy Recovery Mask
Art Direction: High contrast and sporty fish eye shots
Concept: After months of dry winter air and outdoor winter our skin is often left depleted. The Dewy Recovery Mask is your skin’s reset button button: the first clean, clinically-backed formula powered by NAD+, a powerhouse molecule known to support cellular repair and long-term skin longevity. While most products focus only on the surface, this mask works deeper helping to negate daily damage, and invest in your future glow. Think of it as recovery skincare for real life. This campaign is all about making advanced skin science feel clean, accessible, and essential. Think of this as an overnight investment in your future self. This campaign is all about making advanced skin science feel clean, accessible, essential, and fun.